Lukas Madl is founder and CEO of www.innovethic.at. A business consultancy for responsible innovation. Lukas guides companies on how to integrate ethics into their innovation processes. So that technologies, products and business models become more people friendly and sustainable. Lukas has more than 30 years of experience in product development in a wide range of industries and markets. From pharma to robotics to earth observation. He is also a book author and ForHumanity Certified auditor.