Inbal spent years in the Israeli Intelligence creating advanced data methodologies and facilitating an enormous digital and organizational transformation. She is an expert in the processes that make data useful – how to ask the questions, arrange the organization and its work flows, train the people, and adjust the culture, while getting everyone on board. She believes that business experts can, and must, take ownership of AI and data processes in their organizations, including all ethical aspects, if they are to turn big data and ML from buzzwords into assets.